This one. No, wait, maybe that one is better. Gah! I can’t decide!
Have you been there? That point where all of the photos you’ve taken for one subject grab you and you can’t decide which is the one. The one you should post, share, submit.
Answer these questions as you review each shot. The results will get you much closer to choosing your hero shot.
Hero Identity
Each of your shots has a hero subject. Which image most accurately shows that hero subject in the way that results in immediate identity? It has the best lighting, the best angle, so that someone will look at that vegetarian flatbread (for example) and think - that is a vegetarian flatbread.
Hero Clarity
Which image pulls the viewers eyes directly to the intended hero subject? This can be due to the lighting, styling or angle, and it relates to Hero Identity above.
Primary Goal
What is the primary goal for the image? Social sharing. Which platform? Ad placement. Do you need some extra negative space for text or to allow designers to crop? An ebook. Same question. If there are multiple goals and intended uses, pick the most important at this very moment.
Aligning Your Vision
What did you envision when you set out to take this photo? Consider what it was that you wanted viewers to immediately think when they saw it. Which photo most closely aligns with that vision?
Minor Details
Scan the minor details of the images. Notice some things that are rubbing you the wrong way? Maybe at one angle the linen is a touch too close to the plate. Maybe in the overhead that herb is too far away.
Truth: It still may be a tough decision. Like choosing between your two all-time favorite meals.
But the positive here is that you have a lot of images you like from your shoot. While it may be easier to choose between a clearly good and clearly bad shot, it’s much more rewarding when you’ve grown your skills to a point where you are forced to choose between two good options.
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