The reason for creating your own food and product images for your business is usually pretty clear.
It’s a need. At this point, you can’t afford to outsource, but you need images to promote your work.
It’s a want. You want some creative control over the identity of your brand and business. Part of that is styling and photographing your own images.
It can also be a combination of both.
There are a lot of pros to building your skills to shoot your photos in-house:
You save time. You can do it when you want to without coordinating schedules.
You can create what you envision and not have to figure out how to define that for someone else.
You save money for your business when you keep gear expenses minimal and learn to master natural light.
There are some cons, too.
Luci Petlack of the women’s lifestyle website Luci’s Morsels and I talk about both those pros and cons in a recent video call. She also throws in some tips about mastering her own work across the multiple genres she currently photographs for her brand.
You can watch (or listen) below.