Throughout the last part of 2022 I found myself drawn much more to photographing drinks versus food for my own creative work. And not just cocktails, but juices and smoothies, too. I shoot this sort of thing for clients occasionally, but when I set aside a day for myself, just to create, I find my thoughts going to drinks. These are three drink photography and styling tips I apply to my own work that might help you if you are photographing beverages or highlighting the drinkware or garnishes of beverages.
Find a creative point of focus.
This is most often a garnish, but it doesn’t always have to be. When you are using garnishes, though, remember that they’re for more than just cocktails. Edible flowers and microgreens add a nice touch to smoothies.
Cocktail garnishes don’t have to be complex. A fresh herb, fresh or dried slice of citrus, or a big edible flower adds color contrast and texture for your hero spot of focus.
Layered drinks and milky swirled coffees don’t need a garnish at all. Make that drama the focus point of your shot.
Define the drink with your styling and creative lighting.
A mason jar tea? Squeeze that jar in the shot. A simple, clean smoothie may need no other propping. Work sliced fruit into the side a mocktail glass. Show some matcha powder. Include the cocktail tools. Capture a bubbly pour.
Taped or real windowpanes, plants in your light source, and lace curtains or curtain edges allow you to play with the light on your set to reflect an early sunrise or an evening cocktail hour. I’ve previously shared how I create interesting light patterns with natural light, season, and time of day.
Backlight creates dramatic drink photos, but don’t commit to it.
The light source behind your drink creates a dramatic drink photo, but don’t be afraid to switch that up for new moods. It’s also not always the best light direction when you are trying to highlight a garnish because that shadow falls to the front of the drink which is often the point of focus for a garnish. For pretty garnishes, I find side light to be a better option. (Turn the garnish, your hero spot, towards your light source.)